Follow Your Taste is a nifty colour-coded system designed to help visitors navigate the festival and experiment with confidence. We’ve broken wine down into six taste categories and, working with sponsors Farrow & Ball, we’ve given each category a colour suggestive of its style.
To make it fun, each category has a tongue-in-cheek strap-line that sums up the wine style.
Bottles at the festival carry Follow Your Taste colour-coded neck tags so you can easily spot which wines will suit your taste or your favourite grape varieties. Simple! We even have stickers for visitors to wear to proudly champion their own taste profile.
It's an ice-breaker, time-saver, route map and invitation to experiment all rolled into one!