Appy days! Our app, which we’ve developed with the lovely people at Marmalade on Toast, made its debut at the 2016 festival.
The app is a treasure hunt game and is web-based, so no downloading needed. (Importantly, it is ONLY live during the festival, so can’t be accessed before or after the event.) You can play any number of times.
You select your preferred wine style. Then you have to find and rate six wines of that type around the festival, generated at random by the app. Users can win prizes at any time – and when you’ve rated six wines you’re automatically entered into a prize draw for free tickets to next year’s festival. What’s more, you’re automatically sent the list of wines you rated by email afterwards, with live links to buy should you wish (easy peasy – and no more racking of brains the next day to remember your favourites!)
It’s based on the ever-popular Follow Your Taste scheme unique to Wine Festival Winchester. This system breaks wine down into seven basic style categories, each with its own colour and strap line. All bottles at the festival sport colour-coded neck tags indicative of their style so you can experiment with confidence based on which style(s) you personally prefer. And now it’s also the starting point for this fun new app too!
After feedback from the 2016 festival, we tweaked the app for 2017. You can now break out of the ‘treasure hunt’ mode (which we’ve called ‘Lucky Dip’) and Search directly for wines or exhibitors you want to visit/taste. You can also re-start the game at any time (e.g. if you wanted to change your taste preference) by pressing the ‘Home’ icon on the top right of the screen.
At the 2017 festival, 1514 ratings were made, of which 606 were the maximum four stars. Yum!
Tickets £35 per person